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Crosser and Advantech Announces Strategic Alliance

To Simplify Edge Analytics for Industrial IoT

Stockholm/Munich, 21 January 2021 - Crosser, a leading provider of Intelligent Edge Analytics software for Industrial IoT, and Advantech, a global leader in intelligent IoT systems and embedded platforms announced today that they have initiated a strategic alliance to empower global industries with Advanced Edge Analytics.

The strategic alliance includes an initiative to have Crosser Edge Analytics software pre-installed on new Advantech IoT systems in order to reduce the complexity and speed up the time from idea to proof of value in Industrial IoT. The low-code and drag-and-drop nature of the Crosser software makes it easy, also for non-developers, to innovate. The broad connectivity support of Advantech IoT systems means that data from a long list of machines can be collected, analyzed and acted upon.

“Advantech is a trusted global supplier of Industrial grade systems and the combination of highly reliable hardware and easy-to-use but yet advanced software will create significant customer value. Together we empower customers with an Industrial IoT/Industry 4.0 vision to go from idea to realization much faster and to a lower total cost,” says Martin Thunman, CEO and co-founder of Crosser.

“We are glad to work together with forefront software like Crosser. Together we offer a complete solution with our dedicated hardware, the Advantech EdgeLink system as backbone and Crosser Advanced Analytics on top - enabling Industry 4.0 for both brownfield and future installations ” says Rick de Vries, Head of Smart Industrial & Equipment Builders at Advantech.

The Crosser and Advantech partnership is targeting both already installed products, so-called brownfield installations, as well as new deployments in order to simplify the digitalization journey for industrial customers.

“In our discussion with Advantech, we wanted to meet the demand for a product that radically simplifies the industry's IoT initiatives. Therefore we came up with this Advantech Edge Solution-Ready Platform with the Low Code Crosser Platform embedded,” says Mikael Samuelsson, Director of Strategic Alliances & Partners.

About Advantech

Founded in 1983, Advantech is the leading manufacturer of industrial computing, display and communications products. Advantech offers its build, configuration and design services worldwide, through a global sales, logistics and support organisation that works with its customers and their end-users wherever our equipment ends up.

We cooperate closely with our distribution partners, software, hardware and communication partners, system integrators and consultants to provide complete solutions to complex computing and communications challenges.

Our mission is to enable an intelligent planet by developing the automation and embedded computing products on which it will run. With Advantech products, the application and innovation potential is unlimited.

Visit Advantech WISE-PaaS Market Place for more information here →

About the author

Johan Jonzon | CMO

CMO & Co-founder

Johan has 15 years background working with marketing in all possible type of projects. A true entrepreneurial spirit operating between strategic and hands-on details. He leads our marketing efforts as well as the product UI design.

Sales and market-oriented with a focus on getting the job done. He has worked with web and communication in Sweden and internationally since 1999. Since 2012, Johan has been focusing on real-time communication, and the business and operational benefits that comes with analyzing streaming data close to the data sources.

I want everything we do to be clean, simple and very, very user-friendly. We strive to be the clear leader in usability among our peers.

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